Books written by Jeff Cox

Jeff Writes Stories
About Business

Jeff Cox has written business bestsellers that have sold in the millions worldwide. Most of these were developed by way of creative alliances with leading consultants. And the resulting books - as well as audio and video subsidiary products - have been catalysts to the business growth of the coauthors' organizations.

Most surprising, all of the books thus far have been written as stories. Yet the stories are technically and theoretically true to the often-complex business concepts being advanced.  
"The stories I write - novels - bring the theory to life," Jeff says, "so that clients can understand how your solution really works in a lifelike context. Bear in mind that I'm not just writing books, I am offering a way for you to stand out and potentially capitalize upon what may be a major opportunity for your firm."

The Book That Started It All
TIME Magazine included The Goal in its list of the "25 Most Influential Business Management Books." And the The Goal was also chosen as one of the "100 Best Business Books of All Time.*" Jeff Cox was the creative writer who wrote the original manuscript of The Goal, his first book. What was unusual was that it was written as a novel. Why? Because the story brought all the business theory to life – and readers loved it. The Goal was on business bestseller lists for years and was even used as a text at Harvard and a number of other universities.  * By business book specialists Jack Covert and Todd Sattersten.

Written By Jeff
"I wrote all these books and more. Most were authored in partnership with leading consultants and executives. All were written as stories – as fiction, though backed by serious business thinking. This is not to say I won't write non-fiction, but creative fiction writing has been my niche for many years. One thing I can do is take non-fiction material and structure it as a story. This is challenging, but can be very powerful in terms of getting your ideas across. Stories, be they fiction or non-fiction, can be highly potent. And they can help you make an impact." - Jeff Cox
Five-Star Comments
Books that Jeff has written regularly earn four and five-star reviews from readers. It's not just the writing, of course; it's the value of the concepts behind the writing. But the writing is what gets those concepts across and makes them both comprehensible and memorable. Here's one for  Hanging Fire:

"Two very enthusiastic thumbs up! I wouldn't have expected a busines novel to be such a compelling read. The scenarios ... are all too familiar, and the characters ... feel very relatable and real. Hanging Fire is a remarkably quick read considering the amount of information it contains."

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