And that's what I do. I write stories about ideas. Usually, the ideas revolve around business, but the potential is certainly not limited to business.
There are some who feel that stories are frivilous. That is absolutely not so. The stories that I write are technically and theoretically accurate to the concepts being advanced. What the story does is draw the reader in and bring the idea to life.
Several of the books I've written have sold very well, some in the millions worldwide. But the book and the subsidiary products (audio, video, etc.) do not have to sell in huge quantities to be successful. Typically I work with a coauthor, often a leading consultant and his or her firm, and the true measure of success is when the book becomes a catalyst to the growth of the coauthor's organization.
So I'm not just writing a book for someone. I am offering a way for you to stand out, get your ideas adopted by more people, and create what could be a major opportunity for your firm.