Books Sell Ideas

Jeff Cox Writes Books

"Books are powerful. They offer a sense of legitimacy and permanence that other media can't match. If you want a book about your ideas, your business, your vision, then you've come to the right place. That's what I do: I write books for other people based on their concepts and experiences. I write to sell their ideas and aspirations to the rest of the world. And my books stand out. Just about every book I've written in my career has been done as a story or a novel. A number became bestsellers. All were creative and special. Work with me and I will deliver something unique."
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The Book That Started It All
The Goal was chosen as one of the "100 Best Business Books of All Time.*"  I was the creative writer who wrote the original manuscript of The Goal, my first book. What was unusual was that it was written as a novel. That's right; it was created as a story – and readers loved it. Within a year or so, The Goal was selling briskly, became widely popular, was used as a text in universities (including Harvard, Notre Dame, and UCLA), and ultimately was a huge international bestseller.
* A compendium by business book specialists Jack Covert and Todd Sattersten.

Written By Jeff
I've written ten business books, nine of which were authored in partnership with consultants who were leaders in their fields. All ten, by the way, were written as stories – as either novels or novellas (sometimes called business "fables"). This is not to say I won't write non-fiction, but creative fiction writing has been my niche for many years. One thing I can do is take non-fiction material and structure it as a story. This is challenging, but can be very powerful in terms of getting your ideas across. Stories, be they fiction or non-fiction, can highly potent. If you doubt that, think of what happens when you watch a suspenseful movie.
Five-Star Comments
Online, books I've written regularly earn five-star reviews from readers.  Now, I can't take all the credit; the intellectual contributions of my coauthors certainly have a lot to do with it. And, no, you can't please everybody. But four and five stars on readers' reviews are common for books I write. Here's one for my latest,  Hanging Fire:

"Two very enthusiastic thumbs up! I wouldn't have expected a busines novel to be such a compelling read. The scenarios ... are all too familiar, and the characters ... feel very relatable and real. Hanging Fire is a remarkably quick read considering the amount of information it contains." 
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