Stories that Sell Ideas
Jeff Cox writes novels and stories about business concepts, usually working in collaboration with leading executives and consultants. More than 15 million copies of these "biznovels" have been sold worldwide.
Jeff has published three new books, two of them novels. His ninth business novel, HANGING FIRE, went on sale the spring of 2014, and has received very positive reviews on Amazon. HF was written in association with AGI, a leading firm in TOC (Theory of Constraints) thinking, and is his second book with AGI.
In June 2014, Jeff published ART OF THE BIZNOVEL, a short how-to guide to writing, publishing and marketing a story-based business book. The guide covers everything from why use stories to convey a business concept to the "formula" for selling millions of copies.
And in 2013, under the pen name of Alex L. Kaine, he published ETERNAVIX, a sci-fi fantasy novel set in a dystopian future. The title refers to a drug that halts aging, but has been exploited for dark political purposes to build an empire of empires ruled by drug's creator and his noble class of "human immortals."
"I had the idea and I just went with it," says Jeff. "It was a nice break from business books, and the reviews online, most of which have been very positive, just blew me away."
"A survey of the reading habits of managers found that ... the one management book they have actually read from cover to cover is The Goal."
- THE ECONOMIST
"Jeff Cox has invented a new genre of book -- business theories disguised as novels."
- USA TODAY
"Surprisingly witty, instructive, and innovative work."