"I've read other books by co-author Jeff Cox- 'Zapp!' and 'The Goal' and once again he weaves an intriguing story. Using co-author Dan Paul's Enterprise Medicine methodology, Cox tells the story of a successful company on the brink of disaster - how apropos in today's environment. I won't give away the story here, if you're tired of the over-simplified quick fixes or ex-CEO love fests, you have to read "The Cure" to see how real business works." - Amazon Customer

"Jeff Cox has done it again... In Selling the Wheel, he crafts a witty story around solid sales fundamentals that Stevens has gleaned from a quarter-century of research and analysis. Its hero is a fledgling old-time entrepreneur named Max who invents the wheel but can't get anybody to buy one. With marketing assistance from his wife and guidance from a cave-dwelling wise man, Max ultimately succeeds with help from four distinctly different types of salespeople, dubbed Closer, Wizard, Builder, and Captain. While this may sound silly when taken out of context, the story is entertaining and, more important, filled with sound tips that could help sales professionals and their managers deal with varying evolutionary phases of any product or service." - Howard Rothman