Once upon a time, there was somebody (possibly like you) with a brilliant, new idea. The problem was that the idea was perhaps a bit technical and difficult for people to understand. Indeed it was hard even to get their attention long enough to explain the idea to them.

Then along came creative fiction writer Jeff Cox (me) who wrote a story about the idea using characters, settings, a plot, and surprises galore. And the story held peoples' attention long enough that they could "get" the idea, become interested, and even excited about it. This in turn afforded opportunities for Jeff's co-authors (the ones with the brilliant, new ideas) to reach a far broader audience and become a lot more successful. Furthermore, the books, in some cases, became business bestsellers. By conservative estimate, more than 15 million copies of books written by Jeff Cox have been published worldwide.

Would you like to know more about Jeff's writing and how you can use story-based marketing? Just click here.

Media Praise . . .

"A survey of the reading habits of managers found that . . . the one management book they have actually read from cover to cover is The Goal."

- THE ECONOMIST

"Jeff Cox has invented a new genre of book -- business theories disguised as novels."

- USA TODAY

"Surprisingly witty, instructive, and innovative work."

- TIME